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Our story


SETBAR is the product of a couple of friends with a better vision for nutrition. In the search to find a bar with ingredients we could pronounce and a taste we enjoyed, we were stumped. We knew that we could make something better so we got to work and did just that. SETBAR is an all organic, vegan, gluten free and non-gmo nutrition bar that contains no dairy, soy or refined sugars. Our ingredients are wholesome on their own and come together to make a powerhouse of nutrition. Our bars are not only of the highest nutritional standards but are also something our customers can ACTUALLY enjoy as we take pride in our continuous focus of creating a truly delicious bar.

The name SETBAR comes from our passion for health and fitness with emphasis on getting you to the next SET in your workout or health program. Everything we do is geared towards being transparent and letting our customers know what they are putting in their bodies. This results in a quality product that helps us SET the BAR high for nutrition. 

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Humble beginnings and a humble present


Millions in start-up money, huge factories, and people to do the work for us? Nope! Just passionate minds and a couple pairs of hands. These are the things that created our brand and continue to be what we value in every step of growing our business. When the foundation of a company becomes overcomplicated, it is seen through its products and SETBAR strives to do just the opposite. We always keep where we started in mind and develop our products with the same mindset.


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Organic, vegan, gluten-free and “the whole nine yards”


Before starting SETBAR, finding a bar that met our health requirements was a constant struggle. We know many other people have this problem and our goal has been to make a product for anyone and everyone. By constantly refining our recipe and using wholesome ingredients, we have created a bar that is 100% organic, gluten-free, vegan, non-GMO, dairy-free, soy-free, and free of refined sugars. What SETs us apart from the competition is our ability to meet the needs of this extensive list of nutritional requirements while never allowing taste to be a lost cause. We work very hard to formulate products that appeal to anyone from picky health critics to someone looking to enjoy a great-tasting, on-the-go snack.

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